3 Reasons Why Instagram Yoga is Awesome

“Instagram yogis” have gotten a bad rep in the real world yoga space. They’re often spoken about in traditional yoga settings as superficial with a shallow practice and mocked for reducing the traditional sacred practice to an aesthetic, brand-centered practice. Believe us, we’ve heard it all. While there are valid points to be made from both sides about the space in which yoga exists on social media, we strongly believe that there are ways to shine a positive light on sharing your practice online. So whether you’re thinking about starting your own yoga IG, you already have one, or you’re just curious, we think these three things might help. Here are many reasons why we absolutely love sharing our yoga practice online:


The Community

This awesome group came out for one of our classes! It was so much fun to meet familiar and new faces and get to flow with them.

This awesome group came out for one of our classes! It was so much fun to meet familiar and new faces and get to flow with them.

Whether you have 50 or 50k followers on Instagram, sharing your yoga practice online allows you to connect with people around the world instantly, and that is truly an incredible thing. In our experience, we’ve found the yoga community on Instagram to be very supportive. We’ve been able to connect with yogis globally and locally, extending this connection into the real world in many instances. It can easily sound superficial to meet people on Instagram, but these connections can be meaningful if your intentions are in the right place. Whenever we meet someone in person who we’ve followed on IG for years, or vise versa, it’s always like meeting an old friend. Lots of hugs, smiles, and all that warm and fuzzy stuff. And for the thousands of yogis we haven’t had the chance to meet in person, we are able to still feel a strong connection through our mutual dedication to our yoga practice and how we express that online. 



The Motivation

We shared this pose on our IG and saw that we were able to inspire others.

We shared this pose on our IG and saw that we were able to inspire others.

These yogis used our post as inspiration to get together and try something new!

These yogis used our post as inspiration to get together and try something new!

Contrary to popular belief, there so many ways you can use social media as a healthy motivator. By committing to sharing your yoga/fitness/wellness journey online, you are adding an extra layer of accountability to reach whatever goal you are striving towards. We started our @yoga_twins account to join Kino’s Summer Splits challenge, holding us accountable to sharing an image once a day of a posture that would help us get deeper in our splits. Whether you’re participating in a challenge or not, having a platform to share your journey with like-minded people can be incredibly motivating and supportive. Creating a yoga themed social media page allows you to not only curate your profile to showcase your practice, but also curate who you’re following. You can find accounts that speak to you, inspire you, and motivate you. There are endless people online that share helpful tutorials, unique flows, ways to deepen your practice, and so much more. Someone thousands of miles away, could share a video tutorial showing how they get into a posture that you’ve been working towards for month and the way they cue the posture might click with you in a way that you haven’t been able to find at your yoga studio. On that same note, you could be that motivation for someone else to deepen their own practice!



The Exposure

This photo was taken after our first time working with Victoria Secret Sport as their Train Like An Angel instructors. We were seriously stoked to partner with a brand we love so much!

This photo was taken after our first time working with Victoria Secret Sport as their Train Like An Angel instructors. We were seriously stoked to partner with a brand we love so much!

Let’s be real, people are making a living off of sharing their yoga practice on Instagram and YouTube. It is the world we live in and that’s not necessarily a negative thing. Social media has created jobs worldwide, allowing people to share their passions, express their creativity, and work in a way that they never dreamed possible. While the superficiality of this industry is obvious, the exposure that sharing what you care about online can provide incredible opportunities. 20 years ago, a talented photographer, dedicated yoga instructor, or wellness coach may have only been able to pursue their passions as side hustles due to limited exposure/reach. Today, the spotlight that social media can shine allows people to take ownership of their career path in a way that never previously existed! While being a “full time influencer” sounds ridiculous, there are successful, inspirational people online who are working full time to build their personal brand and who are seriously putting in the work. More often than not, these individuals are hustling in the real world everyday - teaching classes, networking, planning workshops, attending trainings and so on. It is simply through social media that they share their real world hustle to expand their network, work with brands they align with, engage with their community and ultimately, grow their career. 




In closing, if you’re thinking about starting a page to share your passion, whether it’s yoga, food, fitness, photography, etc. there’s really no harm in giving it a try! We’ve had SO much fun since we started our page and we’ve seen countless others have a similarly positive experience. Our word of advice would be to make sure you stay connected to the message your sharing, find others who support you, and have fun along the way!







Kaitlyn Sydney